Well here’s a topic that’s worth the debate – the ever evolving industry of health and fitness and the many influences internally and externally that continue to shift the culture, the mindsets and the perception around what a healthy individual looks like, how they behave, and what is seen as appropriate methodology of eating, or is it more appropriately described as dieting…….
The health and fitness industry has quickly become one of Australia’s fastest growing industries, with gyms opening up on every corner, personal trainers utilizing every blade of grass and powders being marketed as meals. The commercial state of the industry has surely reached saturation, though professionals continually create gaps in the marketplace, building programs and techniques that shift a culture and form a trend.
So do you eat or diet?
There was a time years ago when a diet was defined as a plan specifically constructed by a qualified nutritionist or dietician, prescribed to a patient in order to assist in overcoming or supporting poor health conditions. Diet was a word avoided by most and spoken softly by those that were prescribed to one. Throughout the same period, if you were normal you ate. If you were hungry you’d eat. If you required fuel you’d eat more. To lose weight you’d eat less. Eating was healthy, it was un-measured, and it certainly wasn’t analysed or logged.
Today, we are all experts. We ensure My Fitness Pal remains the most downloaded app for iPhone in health and fitness. We spend more money on supplementary foods than on foods themselves. We count calories and macros and determine what we believe our body’s need, and we are dictated to by an A4 piece of paper stuck to the fridge, published by an un-qualified professional who provides a “one size fits all” dietary approach, offering no reason or sustainability.
The continual pressures associated with the strict policies we enforce on ourselves suggest that there are simply two outcomes at the end of each day – a pass or a fail. Did you hit your caloric numbers? Did you steer away from your plan? Did you break and binge?
How many people out there fight the daily demons inside their heads when it comes to meal time? How many people watch that clock to the second, suggesting if they are late for their meal it may affect their metabolic rate? How many people deprive themselves of a lifestyle, living out of tupperware containers or nights at home to ensure they aren’t lured toward the temptation of what would seem as being an average, balanced meal at a restaurant or cafe? How many relationships are affected by this?
The question to so many things in life is why?
Why? Social media is why. The ongoing expectations one places upon themselves is why. That environment that surrounds oneself, coupled with the dreaded reflection in the mirror and the constant marketers utilizing fresh angles and approaches to get inside the heads of the consumer is why!
So many sit in silence, without a voice they feel can be heard. An obsession creates frustration and a sense of being isolated on a journey with no end. A journey of dissatisfaction and self-criticism based upon a shadowed opinion, uninformed by reality.
There is a solution, and an ability to build great confidence in sustainable practice, surrounded by the efficiency of a stable support network that understands the daily battles of each unique individual.
Get in touch.